Everything that is wrong with the UAE's food supply chain? : Part 1
- Tubby
- Jul 11, 2017
- 1 min read

Now if you zoom in to the gentleman crossing the road, you will see that he is pushing a trolley with confectionery / biscuit bars on. Not an untypical site anywhere, of course. However, despite the products being ambient in nature, they are in the Dubai July heat of 40 degrees plus, and therefore leading global brands have their products quality compromised, particularly if it contains chocolate (which in this case it does). Not the drivers fault, but his vehicle was parked a long way down the road, and he had to stop to cross the road for a number of minutes too. Nothing worse than buying your favourite chocolate bar and finding out it has been melted beyond recognition. Surely chocolate products should be transported in these temperatures in chilled trolleys....having said that...does anything that needs refrigerating 100% in the chilled supply chain get this treatment in these temperatures? I'm not so sure....operators beware!
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